This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Monday, October 01, 2001
From the "Guru's guru" -- Business 2.0 - Web Article - The Peter Drucker Interview -- Unabridged Excerpt: "There are no signs that the business cycle has disappeared. There have been fundamental shifts in consumer behavior and distribution, but not because of information technology. From the point of view of the economy, the Internet is just another distribution channel so far. Take new automobiles. The customer uses the Internet not to buy a car but to eliminate or reject. Now, when they come to the dealer, they know what they don't want. Maybe the Internet is a new distribution channel. In each channel there has to be a different business. Maybe on the Internet you need to be a buyer for your customer, not a seller. That is what GM has announced they will do. They will find the right car for the customer, including competing cars, and find the right dealer. That is being a merchant, not a buyer."
Defining the distribution channel and the approach to using it is a key aspect of strategy.
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