This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Friday, August 23, 2002
Follow-up to 8/22 post on Total System Productivity - I guess the gist of the article is that we've gotten real good at managing the bottom line by "managing" costs. My feeling is that the failure to manage the top line effectively -- the failure to create and communicate the value of the output -- the failure to innovate in both the product and its marketing has seemingly forced too many companies into a cost world focus. I said "seemingly" because I think that the acceptance and relative ease of layoffs and downsizings and restructuring has drained limited management attention and time from driving innovation for the top line.
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