This Focused Performance Weblog is a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective. TOC is noted for its applications in Project Management and Multi-Project Management (Critical Chain) and Operations Management (Drum-Buffer-Rope), as well as in Marketing, Strategic Planning and Change Management (TOC Thinking Processes). If you are on an archive page, current postings are found here.
Tuesday, August 27, 2002
• Someone in the Pure Content Street Team suggested that "There are many who think that innovation can be nurtured or cultivated within the individual or organization...snip...There is just something about the creative process that defies rational thinking. I am suspect of any company that consciously makes an effort to incorporate "creativity" into their strategy for growth."
I'm not so sure that creativity can't be cultivated or nurtured, as, IMHO, creativity is a matter of questioning assumptions. Rational thinking, based on assumptions, perceptions, and their logical outgrowth is a fertile playing field to a mind willing to ask "Why?" or "Why not?" Asking those two questions over and over can eventually result in a chink in logical cause-and-effect armor.
If you have both processes and a culture that encourage those questions, along with people who have some sort of life beyond the daily grind and therefore have diverse perspectives and stimuli, there should be no reason that creativity will not result.
Consciously counting on creativity for a particular strategy may be questionable, but consciously creating an environment in which it can take hold can lead to a "good enough" creativity to support and enhance desired ends.
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