This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
"Along the way, new opportunities will emerge for businesses to make a profit by charging a fee and saving customers time. Companies that understand this logic will shape the future of the customer experience."
A vistor to this blog (Clarke Ching) found this by following one of my other links, and passed it along on a constraint management email list sponsored by APICS. (Cool. I guess this is what blogs are all about.) Thanks to Clarke, this one is yet another in the series relating to creating value for customers by attacking their problems -- in this case those associated with the ultimately limited resource -- time.
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