This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Monday, October 14, 2002
• Sumo Strategy - My favorite sport, Sumo, is a straightforward endeavor with simple rules -- stay on your feet, stay in the ring, and push your opponent down or out (with only a few additional common sense prohibitions regarding closed fists, eyes, throats and groins). Like business, simple rules; sustain a system to attract customers and deliver on your promises to them. Maybe there’s some metaphors from sumo that could apply to business.
Sumo: Big guy grinding opponent out of the ring. (another example) Business: Operational excellence, marketing by reputation and momentum.
Sumo: Side-stepping -- Zigging when a zag is expected.
Business: Anticipating resistance and redefining the offer.
Sumo: Nimbleness -- coming at the opponent from the side, or even from behind
Business: Redefining the approach to the market, maybe even the market itself, selling capabilities to come at the market from an unusual direction.