This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Sunday, November 17, 2002
• Is Your Value Proposition Strong Enough? From MarketingProfs.com -- "A value proposition is a clear statement of the tangible results a customer gets from using your products or services. The more specific your value proposition is, the better. Most people and companies have lousy value propositions. They're weak -- often, really weak. Often they're simply a description of the offering?s features or capabilities. Or they're filled with self-aggrandizing puffery." Once your strategy is developed, you need both the words to communicate it and the tools to sell it. Value is in the nature of the problems you can solve for your target market(s). If you can't get them interested in their own problems, then a re-tooling of your message is needed.
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