This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Wednesday, November 27, 2002
• Making the Most of a Downturn -- From Business Week Online (requires free registration) -- Despair isn't an option. So says the University of Cincinnati's Charles Matthews, who advocates preparing for the better days to come. Matthews briefly discusses six things that should be done when things are slow:
• Plan ahead...
• Plan again...
• Don't price recklessly...
• Follow up on every lead...
• Delegate tasks...
• Secure adequate capital...
The first two planning suggestions are right on, as many small and struggling businesses think that strategic and operational planning is just for the big boys. Fortunately, using the TOC Thinking Processes as an overlay to discipline and document their valuable intuition, such an effort can be undertaken on an appropriate scale.
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