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Frank Patrick's Focused Performance Business Blog
This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.

Sunday, December 22, 2002

A Good Question -- In a newsgroup disussion, regarding possible unintended consequences in a current topic too political to get into on this weblog, this comment came up from a writer and TV producer I respect...
"So I guess the question before us is not so much 'Does the end justify the means?' as 'Does the means assure the end?'"
Not only applicable to the important question at hand, but applicable to many business decisions as well. Assuring that the means get to the desired ends is what Future Reality Trees and Negative Branch Reservations are all about.

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