This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Tuesday, January 21, 2003
• It's About Delivering Value, Stupid... -- Another great post (on January 17; scroll down to it if it's not at the top of the linked archive) by Joe Ely in his Learning About Lean blog. Too often, "leanies" get so hung up in the trees of "driving out waste" that they forget that it's what comes out in the end that the customer gets.
"In mundane, ordinary enterprises (school books, child care), folks are stepping back and asking "What does the end user really need? Can I provide it?" They both got very creative and tried some things. Outside the "normal" expectations for either. And, having defined value for the end user, both were far more able to see what activities did NOT add value...and these are opportunities to stop doing something and remove waste.
Think broadly about value."
Value first. (Throughput)
Then waste. (Operating Expense and Investment)
But be careful not to let waste efforts cut into, compromise, or block the ability to deliver true value.
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