This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Wednesday, February 12, 2003
• The State of the Big Idea -- Fortune has an interesting essay on the investment in (or not) of "Big Ideas" in today's economy.
"It doesn't matter what business climate you're in," says G.T. LaBorde, co-founder of MedMined, which helps hospitals keep track of infectious outbreaks. "If you have a service that really does deliver the value that you claim, and the value is measurable in real dollar returns, that is something you can probably sell in lots of different business environments."
Big ideas come from looking at the assumptions that everyone operates under, and finding a way to invalidate it. Classic TOC Thinking Process technique.
posted by Frank - Permanent Link -