This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Wednesday, June 18, 2003
A Clarification on Maps and Plans -- I recently quoted Alford Korzybski, using his often cited statement,
"A map is not the territory."
Upon researching it, I didn't go far enough. The complete statement from is actually...
"A map is not the territory it represents, but if correct, it has a similar structure to the territory, which accounts for its usefulness."
Puts a whole 'nother spin on it, doesn't it?
Project plans and schedules can be made to model a "similar structure" to the project itself, sufficiently reflecting reasonable expectations of the future as well as uncertainty to be useful. (I think someone -- who was it? -- once said that "all models are wrong, but some models are useful." If that's so, then I'm comfortable with the idea that some models are more useful than others.)
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