Frank Patrick's Focused Performance Business Blog
This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here .
Wednesday, June 25, 2003
Innovating for the Next Big Thing -- From Dave Pollard's How to Save the World weblog...
...a review of three "great innovations" from the world of the everyday -- the Weed-Eater, Swiffer Wet-Jets, and Greenies. Also recommended is a longer paper by Pollard -- A Prescription for Business Innovation: Creating Technologies that Solve Basic Human Needs -- that goes into more detail on the above diagram. Great thoughts on figuring out "what to change" and "to what to change to" in a product content context. Armed with such ideas, it's then a matter of creating an effective multi-project delivery machine to set up a rolling ringing of cash registers.
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