This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
(It's interesting, my graphic outline is so good, in my eyes at least, that I'm having a hard time adding value by adding text. But it's coming. Trust me.)
The short article associated with this link talks about a study that...
"...blames failures at average companies on a lack of alignment and project management. World class companies, having solved their alignment problems, are more likely to treat IT as a business tool, not a cost center. "
In my world, alignment is all about the coordinated management of strategy, portfolio, and priority, which then trickles down to effective pipeline and project management. (The linked Darwin article was recommended by Jack Vinson, whose blog on KM and PM, if you will look to the right, has been added to my blogroll of regularly read resources.)
posted by Frank - Permanent Link -