Macho America Storms Europe's Runways

Macho America Storms Europe's Runways -- This is a headline and link to a NYTimes article (free registration required, and this article may disappear in a few weeks). Along with the story is this picture and caption...

Tom Ford's designs for Gucci, shown last week in Milan, are typical of the new fashions that embrace an American tough-guy image.

hmmm..."macho?" "tough-guy?" Is there some new dictionary I need for my bookshelf?

There's also this flash fashion show that compounds the cognitive dissonance associated with the use of words like "virile," "macho," and "tough-guy" and the portrayal of the clothing they're trying to describe. After Jason Blair, et al, the Times could be more careful.

[Politically Correct Disclaimer: I'm not trying to support some stereotype of maleness, but merely wondering about clarity of language.]