This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
"By nature and personality profiling I'm a rather creative type. Don't confuse creative with 'artsy.' I have no artistic skills to speak of. For me, creativity entails pursuing things others say 'can't be done that way.' Often, my response is, 'but what if they could?' In other words, what competitive advantage would you or your business achieve if you actually could find a way to do something that appears unlikely."
This is related to the use of the layers of resistance that says that a vision of value should first be painted before worrying about the obstacles associated with making that vision reality. Only then will one be able to judge the costs of overcoming the obstacles (and the necessity for creativity) relative to the outcome.
posted by Frank - Permanent Link -