This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Monday, August 18, 2003
Management by Baseball -- While on the subject of metrics, this is the start of an entertaining and wise weblog essay on...
The Seductions (& Giant Sucking Sounds) of Metrics
In business endeavors w/quantifiable results (manufacturing and sales for example) there's a near-erotic fascination with 'metrics'. Measurement with numbers is a great idea I endorse thoroughly, but too many of the folk who create them are not numerate. Those who have a 'tin ear' for numbers are likely to grab onto the most measureable factors or the most well-known numbers or the most obvious (the most obvious are usually the most well-known).
And those numbers frequently are JPI (just plain irrelevant), sapping the organization's mojo and torque in a myriad of ways...
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