This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
"In the modern world, truly productive companies are staffed by resourceful and inventive employees that strive first to solve problems with available tools and materials, holding costs down as much as possible. They go to vendors as a second, third or even a last resort.
There's a symbiosis between the supply and the demand sides of real markets. But we won't fully understand it as long as "market" continues to mean too many things it's not."
While I enjoyed the etymological excursion about the confusion of markets with demographics and regions, and of my favorite confusion -- that of marketing for "pushing goods" or advertising, the bit about going to vendors caught my attention. The rush to the outsourcing of skilled work is nothing more than reliance on vendors to serve customers -- each of whom someday may start "conversing" themselves and discover they don't need the "middleman" to translate for them.
posted by Frank - Permanent Link -