This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Wednesday, September 03, 2003
Quote of the Day - On Assumption Busting -- From today's QOTD...
"There is absolutely no inevitability as long as there is a willingness to contemplate what is happening." -- Marshall McLuhan (1911 - 1980)
The TOC Thinking Processes includes tools for contemplation of what is (or might be) happening -- Current Reality Trees, Future Reality Trees and Negative Branch Reservations. By describing the anticipated system of cause-and-effect in a way that can be easily scrutinized, assumptions of inevitability can be surface and validated or invalidated. That's good news, considering the things to worry about these days.
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