This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Friday, September 26, 2003
Why More Is Less -- From CIO Magazine, a superb article on one of my favorite topics - multi-tasking...
"Unfortunately, even in the face of the mounting scientific and anecdotal evidence (not to mention individual blood pressure and stress levels) that multitasking doesn't work, companies cling to it like shipwrecked survivors to flotsam. They believe that asking employees to multitask saves them money and time when chances are good that it will do neither. This unintelligent intransigence is all the more troubling because most of us intuitively recognize the problems multitasking can pose. We cringe at the thought of someone operating a lathe while scanning the crawl on CNN or a teenager talking on a cell phone while driving. True, none of us are going to lose a digit or rear-end a minivan because we're typing, listening to voice mail and reading instant messages simultaneously. But as Greenberg says, when one's attention is divided, something's got to give. Companies that see multitasking as part of the solution to their staffing issues are actually making their problems worse and are not, finally, doing more with less. They are doing less with less."
I rant on enough about this topic.
And you should get back to your most important unfinished task. And finish it.
posted by Frank - Permanent Link -