This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Wednesday, October 22, 2003
The Point of a Plan -- A passing thought on the value of a plan (strategic or project)...
It is not that a plan will tell you what you should do to accomplish your goal, but more often that you should be doing something other than what you thought you should do before prior to the reality of its execution. Its value is in the ability to analyze deviations from expectations and act accordingly, whether that action is to aimed at getting back "on plan" or taking a whole 'nother direction. Without a plan, it's not that you don't know where you're going, but that you don't know where you're going wrong.
A plan is built not to be blindly followed, but to be confirmed, adjusted, or abandoned.
posted by Frank - Permanent Link -