This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
"Measurement is important. Even more important: knowing what not to measure and not confusing the measurement with the thing measured."
This should be painfully obvious to regular readers, but Dave also goes on to include some hilariously horrifying examples. Check them out, then come back here and leave a comment with examples of your own.
Any examples you wish to share either by email or by commenting at this weblog will be collected, categorized, and turned into a book that will make me millions, since people pay a lot more attention to things that don't work than to things that do. Just ask Scott Adams.
(Just kidding about the book...although...hmmmm...)
posted by Frank - Permanent Link -