This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Tuesday, December 30, 2003
Best Practices Are Not Necessarily Best -- Johanna Rothman writes wisely today about the short-coming of short-sighted uses of best practices that don't predict project success. She points out that what's best for one organization or project is not necessary any good for another.
Another problem with "best practices" is that, as soon as they have been identified as such (or very shortly after), they tend to become "average practices;" that is, if they are good enough to get into wide usage. As I havewritten or noted before, look outward for the specifics of how to do things will only help you play catch up, not help you excel -- unless you benchmark not their actions but rather the thinking behind them, and then apply that thinking to your specific situation to create your own unique -- and superior for you -- practices.
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