This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Wednesday, December 31, 2003
I'm Usually an Early Adopter . . . of technology. After all, my 20th anniversary of using a Mac is in the same year as the 20th anniversary of the Mac. I've often been intrigued by Instant Messaging (especially since this), but have resisted, so far. Given my usual rants about multi-tasking and interruptions as killers of productivity, I guess this make sense. Jakob Nielsen agrees...
"IM is even worse than e-mail with respect to one of the most important human-factors criteria: It's interruptive of task flow because it demands realtime attention. Some things do need realtime attention, but even a one-minute interruption can easily cost a knowledge worker 10 to 15 minutes of lost productivity due to the time needed to reestablish mental context and reenter the flow state."
"Information pollution," indeed. (Linkage courtesy of efios.)
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