This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Using tiny sensors, transmitters and some software, researchers at Sandia National Laboratories have turned personal computers into advanced polygraph machines that they say are capable of monitoring people's emotions and abilities.
Here's how it would work: You're in a meeting, and each person in attendance is hooked up to a computer that's monitoring their perspiration and heartbeat, reading their facial expressions and head motions, analyzing their voice tones and then presenting them with a running account of how they are feeling. This information will also be transmitted to everyone else in the meeting.
Talking too much? A pop-up window appears on the screen to tell you to shut up. Feeling edgy? A message reminds you to calm down. Got a big account or project to assign? Scan the feed to see which employee is feeling the perkiest that morning.
Talk about your micro-management.
One corporate executive who heard about the project [...] asked, "Where do we get the version that tells people they are boring in meetings? Please hurry and send that system to us. A truck full or two should cover us."