This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Thursday, January 15, 2004
Successful Projects and Successful Blogging -- The neat thing about this blogging stuff is the ever-widening network of folks to learn (and steal) from. A new (to me) blog that's triggered a recent post and a number of "to-posts" is Jim Berkowitz's CRM Mastery E-Journal, not only for his stuff, but for new (to me) names to whom he links. Case in point, on characteristics of successful projects, he excerpts...
"(1) Successful projects have champions; (2) successful projects have metrics, (a predefined method for calculating ROI); and (3) successful projects begin with a lot of skepticism."
from Bill Trippe's Ideas in Technology and Publishing: Why Content Management Projects Succeed or Fail. Worth a read. Champions come from having projects with potentially serious bottom-line enhancement, which are reflected in the ROI. And if there isn't skepticism involved, then you've got to wonder if the project is worth doing; very few worthwhile endeavors are easy lay-ups.
I wonder who Bill will lead me to.
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