This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Friday, March 05, 2004
Needs and Wants -- Dale Emery is writing about the distinction between needs and wants...
"What distinguishes needs from other wants is that a need implies necessity, our belief that the means is necessary if we are to achieve the end."
...in terms of examining "requirements" of a proposed effort. Clarke Ching is talking about the same thing in the context of offering or not offering feedback to someone. Both of them are correctly insisting on the need to question the possibly erroneous assumptions that are perpetuating the belief that something is a necessity or need, when it is really only one possible way of achieving a more important, deeper, and more real need.
"There is absolutely no inevitability as long as there is a willingness to contemplate what is happening." -- Marshall McLuhan (1911 - 1980)
Go break an assumption today. Turn what you think is a need that bothers you into an irrelevancy.
posted by Frank - Permanent Link -
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