This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
"Smart organizations ignore the urgent. Smart organizations understand that important issues are the ones to deal with. If you focus on the important stuff, the urgent will take care of itself.
"A key corollary to this principle is the idea that if you don't have the time to do it right, there's no way in the world you'll find the time to do it over. Too often, we use the urgent as an excuse for shoddy work or sloppy decision making. [...] Urgent is not an excuse. In fact, urgent is often an indictment--a sure sign that you've been putting off the important stuff until it mushrooms out of control."
Obvious, but worth repeating from time to time.
posted by Frank - Permanent Link -
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