This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
1. Listen broadly for ideas.
2. Listen to "pathfinder" customers, competitors, and colleagues.
3. Listen to the front lines.
4. Understand who your actual and potential customers are.
5. Understand and respect what end-consumers want and need.
6. Understand what immediate customer will need.
7. Understand why these wants and needs aren't already met.
8. Organize those with a stake in solving the problem.
9. Organize the program for solving the problem.
10. Organize the resources needed to solve the problem.
11. Create an environment an capability for innovation.
12. Create lots of alternative solutions.
13. Exeriment: Try many things, learn fast from failures, tinker, iterate, combine, transfer.
14. Listen to potential customers and help them imagine.
15. Listen to acceptance criteria -- the "if"s.
16. Listen to "what could go wrong."
17. Design: Consider customer-valued attributes, cost, intuitive ease of use, ease of change, ease of enhancement.
18. Make the final go/no-go decision, then implement.