This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Monday, June 14, 2004
Beyond Bullets -- A new (to me) blog from Cliff Atkinson on taking not a few steps, but strides beyond usual PowerPoint practice. From a recent post...
Who needs bullets, when a picture or two will do?
Tip: As you think through your next presentation, what is a problem your audience is facing? Go to Corbis or another image library and find an image that represents the 'before' view of the problem. Then look for another image that represents the 'after' once they've been fortunate enough to work with you. Place the two images side-by-side using the split-screen technique above. Can you use this slide to help your audience see between the lines?
If you use presentation software a lot, this weblog about "people communicating with people" is a breath of fresh air. Rather than simply complaining about the misuses of PowerPoint, as many do, Cliff offers real, thought-provoking suggestions on using that tool.
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