This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Monday, June 07, 2004
Spark, Fuel or Flame? -- Innovationista Joyce Wycoff asks "Which is most important: the spark, the fuel, or the flame?" Let's set aside that in Joyce's metaphor, the flame would probably be considered the objective (and therefore most important) and should be replaced by oxygen in the question (which would still work with her sense of an innovative fire being smothered before really catching on). That said, she does nicely describe several necessary conditions for innovation despite the fact that for most "or" questions like this, the answer is "all of the above."
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