This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Tuesday, September 28, 2004
The Language Constraint -- Recently entering the blogosphere, Tony has let the floodgates of his mind open...
Language channels thinking. For example, consider the banking industry today. Many in the banking industry continue to use the term, information technology (IT). Virtually all banks have IT departments, and the IT departments have people who perform IT projects. Or so they think.
In fact, the use of the IT label in reference to the projects undertaken by the so-called IT departments of banks is misleading and even damaging. The IT label disguises the true value of the projects. It leads many to perceive such projects with far less urgency than the projects deserve and with far less value than the projects create for the banks.
In reality, the IT department of every bank should be renamed to the New-Service Development Division. [more...]
And it ain't just banks. As we grow at DigitalGrit, we've just had a bit of a reorganization, splitting our technology group into production to deliver the things we offer and know how to "build" and R&D for the development of new product/service offerings.
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