This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Thursday, March 24, 2005
No Shortcuts -- From Seth Godin on building an email mailing list...
"...the first step was to offer something in your email newsletter that people would actually want to read. That the second step was to promise people exactly what you intended to give them. And the third step was to create content that was so remarkable that people wanted to share it. I explained that if you take your time and keep your promises, it'll build if it deserves to build."
Take out the references to newsletters and email, replace them with offers and marketing, and you can say the exact same thing about growing a business. Offer what people want/need. Promise what you intend to provide, painting a picture of exactly what you intend to do to satisfy that need. Deliver with excellence so that they can't help but talk to others about what they've accomplished or what they can do (with your help).
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