This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Friday, August 19, 2005
Public Pipelining -- This site, belonging to a "new media designer" has a nice feature for setting the expectations of prospective clients...a highly visible bit on the page mentioning that "emil will be available for new projects from September 15th 2005." Far better to rationally manage expectations than to allow prospects to expect you to drop things for them. If they get it, they also get that when emil's working on their stuff, he won't drop their work for the next new guy.
Unless of course, emil's just on an extended vacation until the 15th.
[UPDATE: Be sure to check out the comments for this post. Emil, the young Serbian designer who's site I've pointed to, and I have gotten into a conversation about his choice of putting the availability notice on his home page.]
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