This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Wednesday, November 16, 2005
React, Respond, Anticipate -- Laurent suggests how to watch out for those bad decisions I mentioned yesterday, which can only really be identified in retrospect...
"How do we act on problems early, before they become crises ? A nifty phrase I've heard recently is 'weak signals'. Devote some attention to spotting weak signals and amplifying them."
On the other hand, maybe during the decision process there's a weak signal to be detected...
"A good way to spot weak signals is to embed your objectives in a system of values. Then weak signals will manifest as feelings that something is slightly, vaguely wrong."