This Focused Performance Weblog is a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective. TOC is noted for its applications in Project Management and Multi-Project Management (Critical Chain) and Operations Management (Drum-Buffer-Rope), as well as in Marketing, Strategic Planning and Change Management (TOC Thinking Processes). If you are on an archive page, current postings are found here.
Thursday, March 09, 2006
Everyone's got their price (or two or three) -- A good observation on price from Seth Godin:
"...price is a signal, a story, a situational decision that is never absolute. It's just part of what goes into making a decision..."
Price is what the market will bear. And by "market" is meant each and every "market of one." The trick of "marketing" is to determine which little bits of your product, your service, or your offer make it more valuable to which people. What are the value-adding "wow factors" that make different people decide to go with your offering?
posted by Frank - Permanent Link -
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