This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Thursday, March 09, 2006
Everyone's got their price (or two or three) -- A good observation on price from Seth Godin:
"...price is a signal, a story, a situational decision that is never absolute. It's just part of what goes into making a decision..."
Price is what the market will bear. And by "market" is meant each and every "market of one." The trick of "marketing" is to determine which little bits of your product, your service, or your offer make it more valuable to which people. What are the value-adding "wow factors" that make different people decide to go with your offering?
posted by Frank - Permanent Link -
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