This Focused Performance Weblog is a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective. TOC is noted for its applications in Project Management and Multi-Project Management (Critical Chain) and Operations Management (Drum-Buffer-Rope), as well as in Marketing, Strategic Planning and Change Management (TOC Thinking Processes). If you are on an archive page, current postings are found here.
: "Two things marketers do: 1. Do the work necessary to be sure that your perception of the world is similar to the world as it is. 2. Create the stories (and the experiences to back them up) that change the world as it is."
...and goes on to highlight the usual failures associated with the first. The Theory of Constraints Thinking Processes can be used to address this through the use of a Current Reality Tree to lay out the logical underpinnings that support or explain one's "perception of the world." This aspect of marketing runs parallel to the need, in any situation involving persuation, to start from a point of "agreement about the problem."
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