This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Thursday, May 04, 2006
Critical Chain Makes BusinessWeek - Almost -- Yeah, almost BusinessWeek, via its blog, and almost Critical Chain...
"The press covers news, stocks, companies and personalities. But try pitching a cover story on operations. People think it's ... boring. Trouble is, if we want to know where things are going, we have to understand how they work. And when the process is transformative, as it often is in OR, there's nothing boring about it. The winner of the annual Informs Franz Edelman award, by the way, was the Warner Robins Air Logistics Center. They overhauled the maintenance of jumbo C-5 transport aircraft, reducing repair time by 33%. This means that these monsters, which cost taxpayers $2.3 billion each, spend more time in the air and less time in the shop."
Note the link in the quote above...It goes to a summary that says...
"WR-ALC used an O.R. technique called Critical Chain to reduce the number of C-5 aircraft undergoing repair and overhaul in the depot from twelve to seven in just eight months."
Anyhow, good point about the business press, which is apparently like all the other flavors of the press, going for the headlines, numbers, and horseraces on the easy stuff but shying away from the guts of issues.
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