This Focused Performance Weblog is a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective. TOC is noted for its applications in Project Management and Multi-Project Management (Critical Chain) and Operations Management (Drum-Buffer-Rope), as well as in Marketing, Strategic Planning and Change Management (TOC Thinking Processes). If you are on an archive page, current postings are found here.
Tuesday, June 13, 2006
Marketing Questions -
If you starting a company from scratch, would you create a marketing department?
Or should marketing be distributed throughout the whole company, in its DNA? But how do you maintain a point of accountability? Or does the word "marketing" need to disappear -- something rather linked to strategy, or to customer? A department of customer experience?
To me, it's a question of distinguishing the communication of value (advertising and "outgoing conversations"), which are too often thought of as "marketing" from the analysis of and "true conversations" with the market (market analysis) which is used to define the parameters of value offered by the company.
Marketing needs to be about understanding market segments and crafting offerings appropriate to their needs.
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