This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
The New York Times reports that DNA tests refute claims by creepy-looking football head John Karr that he was involved in the killing of Jon-Benet Ramsey. County district attorney Mary Lacey asked that the arrest warrant be dismissed, saying no evidence has developed, other than his repeated admissions, to place Mr. Karr at the scene of the crime.
What was this man doing?!
He was trying to leverage popularity by attaching himself to a brand.
Jon-Benet Ramsey's not a brand.
She isn't a brand... but there is a Jon-Benet brand. It's just not one most people would want to associate themselves with.
And it worked! He got a business-class flight out of it, and the overall brand experience now includes his weird head.
And champagne on that business class flight, as well. (full text at the zefrank wiki)
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