This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
"Most marketers look at implementing best practices as executing standards to make improvement. Unfortunately, this one-way, one-size fits all standardization mentality is not an effective practice for digital marketers. It’s lazy marketing. Old school. Our world needs to be ruled by looking at our audience as different segments, not homogenous masses, and delivering relevance. What we learn from doing segmentation is that what is best for one audience does not always work for another. There are no standards. There really is no such thing as a best practice."
I've written a lot in the blog about the need to create new unique solutions for performance and problem solving in an operations context. This piece extends it to marketing.
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