This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Friday, November 17, 2006
Costs of Multitasking - From Johanna Rothman, who list a number of costs associated with flip-flopping from task to task and back and forth. She asks if she missed anything.
She did. Focusing on the set-down, set-up, and defect costs of the practice, Johanna did a good internal analysis of the task costs. But outweighing them, when this is a common practice among a number of people working on dependent tasks, is the cost of delays of hand-offs from tasks to task, which translate into delays of the completion of the final project. It's more than the additional cost of individudals' time. It's also the cost of late(r) delivery of the projects and their benefits.
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