This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
"Just because we can measure it doesn't mean it's important."
...and a good example from an ad agency that's taken a step in the right direction...eliminating timesheets and the resultant pressure to equate producer effort with customer value...
It has proved several hypotheses: You can run an ad agency without pricing by the hour; without using timesheets; owning your own intellectual property; and creating customized compensation agreements based upon the subjective theory of value.
Anomaly's success, like so many other Professional Knowledge Firms that have eliminated timesheets, prove something else. They prove that the best pricers in the professions are those without timesheets, and I believe this is a causal relationship. Getting rid of timesheets is not the end, it's the means to becoming better pricers. Not having timesheets forces firms to think about results and value, not inputs and costs.
Another step in the process of replacing cost world thinking with more meaningful throughput (value) world thinking.
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