This Focused Performance Weblog is a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective. TOC is noted for its applications in Project Management and Multi-Project Management (Critical Chain) and Operations Management (Drum-Buffer-Rope), as well as in Marketing, Strategic Planning and Change Management (TOC Thinking Processes). If you are on an archive page, current postings are found here.
Friday, July 06, 2007
Web 2.0 Marketing -- Heard a real good podcast recently – The New Community – from Radio Open Source. It features, during the first half, Larry Weber, author of a new book, Marketing to the Social Web, along with the Daphne Kwan, CEO of Expo TV, a video product review community site. Good discussion on getting companies to "let go of control" to build a brand/conversation.
Weber's book apparently goes into "how companies like GlaxoSmithKline have formed expressive affinity groups around dieting pills; how Stonyfield Yogurt has cultivated environmentalists on its site and added a page called "Ask Our Nutritionist"; how Jones Soda in Seattle has built a community conversation that's much more valuable than any use of mass media."
Sounds interesting. (I guess after 3 years at DigitalGrit, this old operations dog is learning new tricks and turning into a marketer.)
(The podcast is also available on iTunes for a quick grab into your iPod – it's the next to last full show before a summer break for the Open Source series.)
, along with the Daphne Kwan, CEO of 
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