This Focused Performance Weblog is a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective. TOC is noted for its applications in Project Management and Multi-Project Management (Critical Chain) and Operations Management (Drum-Buffer-Rope), as well as in Marketing, Strategic Planning and Change Management (TOC Thinking Processes). If you are on an archive page, current postings are found here.
Monday, March 17, 2008
Even for online advertising, there's always a constraint -- A potential problem for online advertising, which is made possible by high-speed internet access, lies in the bottleneck constraints uncovered by higher-speed internet access. From Doc Searls: Subtractvertising
"If you’re going to be in the advertising business, either as a site or as a service that puts ads on sites, at least make sure that the damn server gets the ads on the pages.
"Now that our home is served by a Verizon FiOS connection that gives us 20Mb both upstream and down (and a big high five to Verizon for being the first in symmetry as well as speed), it’s getting easier to tell where the bottlenecks occur. And it’s usually not in the pipes. It’s in the ad servers...
"...Here’s a bet. As more people get faster connections, tolerance for time- and space-sucking advertising is going to go down.
"And eventually the advertising-pays-for-everything bubble will pop."
Something that advertising systems will need to address.
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