This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Thursday, April 24, 2008
Test, Test, Test -- For those of you designing web assets to serve a purpose, how do you know which elements of your landing page, site, or emails are contributing to success in terms of your purpose? You could do basic A/B tests of different versions, but there are often too many bits involved to get a complete picture in a reasonable amount of time.
Another alternative, more efficient and effective approach is multi-variate testing, using what some folks call "design of experiments" and others call the "Taguchi methodology.
Jonathan Mendez - he who lives to test and improve web performance - has put together an excellent 4-part series about multi-variate testing. The series consists of:
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