This Focused Performance Weblog is a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective. TOC is noted for its applications in Project Management and Multi-Project Management (Critical Chain) and Operations Management (Drum-Buffer-Rope), as well as in Marketing, Strategic Planning and Change Management (TOC Thinking Processes). If you are on an archive page, current postings are found here.
"...this is a moment of decadence in online marketing and the next turn of the screw will root out this baroque, extraneous set of contortions around conversation. Marketing should be dialogic. True dat. But the goal isn’t conversation...
"...what’s so powerful about going online, you can talk back. But it feels like what some marketers are taking away from this is that they should talk to us in conversational tones and should do product placement by getting the video podcasters we listen to to pitch to us in their own voices. It feels like they still want to talk at us and still keep tight control of the message—but just hide that they’re doing it."
[my added links] As in everything new, it's a learning process, and many will take longer to understand and adapt.
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