This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Friday, April 25, 2008
Job Search Networking -- Just wondering if any of my readers are associated with or know anyone in a number of Central New Jersey companies that are posting jobs that have caught my fancy.
United Healthcare (Princeton or Bedminster) Sanofi-Aventis (Bridgewater) MetLife (Somerset or Bridgewater) Covance (Princeton) J&J (Skillman) Chubb Group (Warren)
If you do, and if you are willing to chat or introduce me, reach me at f p a t r i c k at g m a i l dot com (Tighten up the spacing and replace the "at" and "dot" appropriately) or at my LinkedIn Profile, on Facebook (mention my blog in a friend request), or via Twitter if you've got accounts there.
Test, Test, Test -- For those of you designing web assets to serve a purpose, how do you know which elements of your landing page, site, or emails are contributing to success in terms of your purpose? You could do basic A/B tests of different versions, but there are often too many bits involved to get a complete picture in a reasonable amount of time.
Another alternative, more efficient and effective approach is multi-variate testing, using what some folks call "design of experiments" and others call the "Taguchi methodology.
Jonathan Mendez - he who lives to test and improve web performance - has put together an excellent 4-part series about multi-variate testing. The series consists of:
In the Job Market - Process and/or Project Management
Experience: Extensive domestic and international business process improvement, project and multi-project management, operations, and industrial engineering, experience; internally in internet marketing, telecommunications, food, pharmaceutical, and cosmetics industries, and as an external consultant to various manufacturing, new product development, financial services, R&D and IT/IS operations.
Strengths: Assessing, setting up and improving business processes for optimum performance of disparate resources in support of larger organizational objectives, often implemented via innovative and effective project and multi-project management processes.
Bottom line, my strengths are in helping other people leverage their operational capabilities for improved performance and organizational growth.
Attitude: Insists on driving improvements in terms of whole system performance, stepping beyond organizational silos and avoiding local optimization that threatens to sub-optimize global performance.
Ideal Position: In order to prepare for and achieve growth, every organization needs a position that can step back from the day-to-day pressures and assess the bigger process picture that spans multiple functional departments. My ideal position is one in which I help develop strategies at the organization level, and support the team in the definition and implementation of functional or process tactics necessary to achieve them.
Think of it as "a project manager for the company's strategy".
Recognizing that the "ideal" is often just that and may not fit perfectly on current organization charts, other positions that my experience would warrant would include Business Process Management and Improvement, PMO leadership, or management of a Project Management group.
Would like to keep things simple, geographically, and stay in New Jersey or NYC, but as they say, for the right position...
(Also, my wife would kill me if I didn't express an interest in a position in Hong Kong. So much for geographical simplicity.)