This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Wednesday, February 18, 2009
Mobile Content Market Getting Huge - Are You Ready? - I think I made a timely move to the mobile industry at again mobile.
"Many investors would likely be very surprised at the scale of the mobile content industry in comparison to online advertising. The mobile content market may even be larger than online advertising right now. Not only that, it is likely that the mobile content market will show sustained growth higher than the online advertising market over the next 5 years. As well, its sheer potential is probably over 10x greater due to the number of mobile subscriptions worldwide (based on stats from IDC)."
It makes sense. Despite the excitement over smartphone capabilities from Apple's iPhone and RIM's Blackberry, not to mention up-and-comers Google (G-Phone) and Palm (with their new Pre), there's still a huge number of basic cell phones out there just ripe for upgrading, and thereby becoming new potential users of mobile web and apps.
Even without relying on full-on smartphones, this week's big Mobile World Conference in Barcelona has news of new moves toward better mobile web browsing on basic phones as well. The trick, however, for publishers of web content will be to make sure that your sites are set up appropriately for the small screen (funny how that used to mean television). Check out your website from your cell phone. If it looks like most, you'll want to get someone mobile savvy involved to help develop the optimum site format for mobile screens. (Having been only a minimal cellphone user until joining again mobile, this bit has been a real eye-opener for me. Never too old to learn, I guess.)
And this isn't only about presentation. It's about content in the mobile context as well. People (potential customers, by the way) coming to your site from their phones probably have a different set of interests than those surfing from their desks or their couches (although the bulk of my own couch-surfing has moved from laptop to iPhone recently). If you throw your entire internet-based web offering at them, it will only complicate the navigation needed to get to the subset of info that your mobile prospect is looking for. Again, a bit of mobile-savvy strategy is called for.
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