This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Friday, February 20, 2009
Mobile vs desktop at Sonic -- This is what I've been posting about this week...
Check out (from your cell phone, ideally), the difference between Sonic's mobile site, sonicdrivein.mobi and their desktop web site, sonicdrivein.com. On the road, you don't need all the "engaging" flash frou-frou on the .com version. What you need is information, presented in a straightforward fashion. Where's a Sonic?, What are today's specials? The menu. Nice added touch is the nutritional content for menu items.
Maybe a little location awareness for phones with that capability could simply the location search process.
[via the Mobi Blog, where there's a few more ideas for Sonic's site.]
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