This Focused Performance Weblog started life as a "business management blog" containing links and commentary related primarily to organizational effectiveness with a "Theory of Constraints" perspective, but is in the process of evolving towards primary content on interactive and mobile marketing. Think of it as about Focusing marketing messages for enhanced Performance. If you are on an archive page, current postings are found here.
Monday, March 30, 2009
How Big is Too Big? -- Recent news is riddled with the phrase "too big to fail." Seth Godin (yes, again) ask some good questions on the subject of size and scale...
...It's tempting to get bigger. But is bigger better? In many cases, it's worse, particularly when you can leverage reliable systems that are cheaper and faster and more stable in the outside world. If you can make your product better by assembling it yourself, you should. But if that action makes it worse, why do it?...
...Do you deliver the entire solution or just a piece of it?...
...What's the unit [of manufacturing or delivery] that works right now?...
...So many businesses are stuck on tradition. What happens to your agency or brokerage or factory or freelance practice when you make the unit of measure bigger? smaller? Why are you assuming that your scale is correct?
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